Why Beauty Bakerie Labeling Its Foundation From Darkest to Lightest Matters
At this point, swarming beauty companies’ Instagram comment section and asking them to release more inclusive makeup collections catering to people of color feels like beating a dead horse. Why do we have to ask and plead with brands to feel seen in the beauty world? While there has been slow progress, it’s no secret the beauty industry still has work to do. In the midst of the outrage, however, one brand has been getting it right all along—and no, we're not talking Fenty Beauty. We're talking Beauty Bakerie.
Beauty Bakerie has built a cult following thanks to its popular Lip Whips (liquid lipstick that stays PUT, no matter what you eat or drink) and cute, food-inspired packaging like the Flour Setting Powder, Wake & Bake Hydrating Face Oil, Eyelash Icing Mascara, among other yummy products. However, the launch of their Cake Mix Foundation in April is what really caught the public’s attention, not only because the foundation arrived in 30 shades that run the gamut from light to multiple shades of deep dark, but the fact that the brand labeled their darkest shade number one and lightest number 59.
This week, Beauty Bakerie went viral again after uploading a video of model Agnes Beda swatching one of the deep foundation shades on her arm and I was mesmerized.
There are just no words:
"For black women in particular, we are reminded everywhere we go, on a daily basis, multiple times throughout the day, that we are second," Beauty Bakerie founder Cashmere Nicole told Teen Vogue. "You go into a store, and you are bending down to nearly the ground to get your shade, or you go to a beauty store's website, and when you're looking for your shade you're scrolling to the bottom of a list. And it could be any brand, but it's going to be like, here are the light shades, and here are the dark all the way down here."
It didn’t take long for the Beauty Bakerie praise to flood Twitter timelines, as one user wrote, "guys @beautybakerie is cruelty free/vegan,
