This New Beauty Brand Is Making Disability-Accessible Makeup a Reality
UK-based brand Grace Beauty just launched with a mission: Make makeup more usable for people with disabilities. To start, they debuted with three add-ons you can attach to mascara wands and plan to expand to more products in the future.
There are three mascara accessories, all £8, or about $11. The Safe Grip (pictured above) is rubbery and flexible and "ensures better control for all kinds of users" according to Grace Beauty's site.
The Ring Grip is useful for those concerned about losing their grip or having to pick up a tube after it falls on the floor. "The rubberband will tightly connect to most mascaras on the market while the ring will be big enough for even the biggest fingers," Grace Beauty claims.
Grace Beauty
The Square Grip is a rubbery cover that attaches to both sides of a wand and makes it easier to open and hold products fingers may not be able to wrap around otherwise.
Grace Beauty
On the page's newly started Instagram, followers are already sharing how excited they are to see these accessories hit the market. "I have declining neuro function in the last six months and have given up on makeup. I wasn’t even an actual everyday user before, but this makes me so happy I am crying," user @vklowry wrote.
"This is amazing. Between hEDS, arthritis, and my tremor, I’d pretty much given up most makeup," user @kburnard shared. "I love the idea of The Ring Grip so much because in addition to just being able to hold onto it better, I wouldn’t have worry about flinging it across the room."
"I have fibromyalgia and find it difficult putting on makeup because it can be painful, I’d love to try this," user @kiera_leannemcc posted.
Grace Beauty's tools are available to pre-order now and will ship worldwide on June 3. It has also called on people to join their community to provide feedback for future products and ensure no one feels left behind by the beauty industry.
Kristina Rodulfo Senior Beauty Editor Kristina Rodulfo is the Senior Beauty Editor of ELLE.com—she oversees beauty across ELLE's digital media platforms and is an expert in product testing, identifying trends, and exploring the intersections of beauty, culture, and identity.
