The Ordinary Founder Has Announced Temporary Closure of the Entire Company
Deciem founder Brandon Truaxe has announced temporary closure of the entire company in a video posted on the Deciem Instagram on Oct. 8.
In the clip posted on the social platform, Truaxe explained that "this the final post of Deciem. We will shut down all operations until further notice which will be about two months." He then went on to plead for people to take him seriously, later saying "almost everyone at Deciem has been involved in major criminal activity." Along with the video, Truaxe also wrote an caption listing people and companies that will allegedly face "criminal prosecution." The Deciem website has been completely shut down; however, stores in the UK seem to be operating business as usual. There is an alleged leaked email by an ex-employee that claims all stores will be shut down, effective immediately.
This isn't the first time there has been drama posted on the company's Instagram. In February, Truaxe fired co-CEO Nicola Kilner before letting go Deciem's entire US team in April. Despite all of the drama that follows the company, its affordable brand The Ordinary has continued to be in high demand for its transparent and low-cost skincare. So if you're running out of your affordable faves, you might want to stock up ASAP.
