"Mask Off" Makeup Is Taking Over Instagram For Halloween, and It's Both Creepy and Cool

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A post shared by Samanta Smuilaityte (@smuilaityte) on Oct 28, 2018 at 8:50am PDT

Each Halloween, it seems like there's a new optical-illusion-inspired makeup trend all over Instagram. From "sliced" faces and unzipped makeup to floating heads galore, they've all been pretty darn creepy, but this year, there's a new special-effects craze taking over social media. Tons of influencers and makeup-lovers are wearing a plastic-looking mask, full of makeup on one side of their face while the other side is bare. The results are certainly worth of a double — nay, triple — take.

This crazy-cool idea seems to have originated from widely followed beauty YouTuber Nikkie de Jager, who shared a step-by-step tutorial with her 11 million subscribers. In her video, Nikkie explained that she was inspired by both The Phantom of the Opera and Shawn Mendes's latest album cover, which features flowers jutting out of a mask-like portion of his face. Watch her handy tutorial ahead to see exactly how to mimic this trippy makeup idea, and keep reading to see real-life imitations from Instagram users everywhere. Hellooo, last-minute Halloween costume inspiration.

I Want More! Get our Fashion & Beauty newsletter by tapping the button below. Instant Subscribe By signing up, I agree to the Terms & to receive emails from POPSUGAR. Nikkie's Tutorial Here's the Final Product View this post on Instagram