Fashion Nova Launches a Line for the Zaddies of the World

Fashion Nova, the viral e-commerce site you've seen all over Cardi B and Kylie Jenner's Instagram feeds, launched its first-ever menswear line at midnight on Tuesday. This is exciting because now we can all pretend to shop for bae's new sweatpants at reasonable prices when we know we're just going to steal them back guys can have access to affordable, trendy clothing. Hooray!

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Nothing for guys on the newly-launched site is more than $45, and styles include jean jackets, short-sleeve button-downs, cozy sweats, denim, shorts, khakis, backpacks, shoes, and more.

Beyond clothing, the company is also selling grooming products, including beard oil, and accessories, like sunglasses and chain necklaces.

“With the launch of Fashion Nova Men, the brand is expanding its reach even further, offering men the same variety and affordable options in fast fashion that our Nova Babes have enjoyed,” said Fashion Nova founder and CEO Richard Saghian. “The line’s vibe reflects our brand’s ethos – confident, edgy, and a bit risk-taking.”

Here are a few of my favorites, just because:

Fashion Nova

SHOP NOW Paradise Short Sleeve Bowling Shirt, FASHION NOVA, $35

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