Exactly How Much $$ the Kardashian-Jenner Family Makes in Beauty Sales
When we talk about "keeping up" with the Kardashians, we mean so much more than just watching a show. There are also tons of zeroes to keep track of, many of which live in the bank accounts of each family member with a beauty deal. Whether it's Kylie Jenner selling enough lip kits to make her the youngest multimillionaire ever or Kris getting her cut as a momager, these women know a thing or two about bringing home the bacon. (Only in this case, it's products.) Ahead, we break down the Kardashian-Jenner beauty empire.
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According to a "conservative estimate" by Forbes, Kylie Jenner has earned $800 million since starting Kylie Cosmetics in 2016. In fact, when the youngest Jenner drops a buzzy collection such as her birthday line, she can earn up to $100 million in just one day. This all makes the 20-year-old the fourth youngest American female billionaire, with Forbes estimating that she'll surpass Facebook founder Mark Zuckerberg for the title of youngest billionaire ever by 2019.
When Kim Kardashian West launched KKW Beauty in 2017 with just one product — a contour kit priced at $48 — she made a whopping $14 million in just one day. She has since launched a string of other items including concealer, lipstick, and fragrances, with Forbes estimating KKW Beauty is worth $100 million. The site also wrote that Kardashian owns 100 percent of the startup, which contributes to her $350 million net worth.
In 2014, a then-19-year-old Jenner landed a massive beauty deal with Estée Lauder, which was reportedly worth around $1 million a year. A collection of 82 makeup products followed under the brand Estée Edit, with its first-year sales projected to reach $60 million. The line was discontinued in 2017, but not without fanfare — Jenner's lipstick shade "Restless" was so popular, it sold out in just three days.
Though Khloé prefers to make her $40 million net worth in non-beauty ventures (see: her Good American Jeans collection and three E! shows), she has collaborated with Kylie Cosmetics twice. The first iteration sold out in six minutes.
Kourtney Kardashian earns around $10 million a year through her various Instagram beauty campaigns, including brands such as Lyfe Tea. More on the makeup front is on the way from this sister, too: back in January, she reportedly filed legal documents to start a "Kourt" cosmetics line.
Fans call Jenner a "Momager" for a reason: she gets a 10 percent cut of all her daughters' earnings. That's around $7.2 million a year — and that doesn't count her surprise Mother's Day collaboration with Kylie Cosmetics.
