Daniel Lee is the New Creative Director of Bottega Veneta
Bottega Veneta has named British designer Daniel Lee as their new creative director, announced today. The appointment follows the departure of Tomas Maier, who occupied the role for 17 years.
Lee comes from Céline, where he joined Céline in 2012. His most recent title was director of ready-to-wear under Phoebe Philo. Lee also held positions at Maison Margiela, Balenciaga and Donna Karan.
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"I’m both honored and excited to continue the legacy that has been created at Bottega Veneta over the last five decades," Lee said in a press release. "Maintaining the ingrained codes of the House, craftsmanship, quality and sophistication, I look forward to evolving what has gone before, while contributing a new perspective and modernity."
> Maier’s final collection for Bottega Veneta, held at the New York Stock Exchange.Getty Images
Lee's appointment for the Kering-owned brand marks an effort to increase revenue growth which, according to Business of Fashion, waned in the past few years. "Daniel Lee has a deep understanding of the House’s current challenges both in terms of creation and development," said Claus Dietrich Lahrs, CEO of Bottega Veneta. "He will bring to Bottega Veneta a new and distinctive creative language that will continue building the House's success based on the ambitious foundations already developed over recent years." The Italian brand is gunning for the American consumer, which held their most recent runway show in New York City.
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Will Lee shake up the house in the same way Demna Gvasalia did for fellow Kering label Balenciaga? Though his appointment is effective on July 1, 2018, then brand has not shared when Lee’s first collection will show. Ah, the never-ending game of fashion designer musical chairs!
