Ariana Grande's Ponytail Is the New Face of Givenchy
When Givenchy first posted this cryptic Instagram to its account on Thursday, everyone knew what was coming:
The Instagram featured a video of a silhouette of a woman flipping her ponytail with a caption that read, "CAPTION THIS. THE NEW FACE OF GIVENCHY, REVEALED TOMORROW. #GIVENCHYFAMILY" And since we all only know one world-renowned pop star with a ponytail that flippy, the answer was obvious: Ariana Grande.
On Friday, it was officially announced that Grande (and her pony) would become the latest face of the House of Givenchy. According to a press release from the brand, Grande was chosen because "she naturally embodies the spirit of the Givenchy woman with impertinence, generosity and a lightning wit—all cloaked in a touch of mystery."
Grande is "so proud" to be the new face of Givenchy. According to the press release, she said, "It is a House I have forever admired and to now be part of that family is such an honor. I love this clothing and the confidence and joy it brings to the people wearing it. Not only is the clothing timeless and beautiful, but I'm proud to work with a brand that makes people feel celebrated for who they are and unapologetic about whatever they want to be."
The collaboration already has its own hashtag (#Arivenchy), but the full Givenchy Fall-Winter campaign starring Grande won't be unveiled until July. Until then, let's all just listen to those high notes Grande hits in this #Arivenchy video:
Iconic.
Madison Feller Madison is a staff writer at ELLE.com, covering news, politics, and culture.
