Aerie Casts 57 Non-Models for Its Latest Lingerie Campaign

When Aerie launched its #AerieReal campaign, promising to go Photoshop-free on campaign images, the brand made a major commitment to the body positivity movement. Four years later, it has only strengthened its pledge, expanding in-store with the introduction of Aerie's new #AerieREAL shopping experience.

Today, customers can walk into Aerie stores and feel confident while shopping for bras thanks to new initiatives like the "Don’t Change You. Change Your Bra!" training program, a collaboration with The National Eating Disorders Association (NEDA), that teaches the importance of body confidence and aims to help to foster a judgement-free zone.

Aerie is also implementing new fitting room policies like the Best Fit Finder—a tool employees will use to help customers find their right bra measurement and fit—and Support In The Fitting room, allowing customers to write positive affirmations on sticky notes to leave in the fitting room for other people to read during their visit.

To celebrate this new experience, Aerie's launched a new #AerieREAL campaign which features 57 women of various shapes, colors, disabilities, and sizes embracing their individual beauty. One model, Abby Sams, poses in her wheelchair; other models include Lexus Morgan, who has vitiligo, Wilma Lawerence, mother of fellow #AerieREAL model Iskra Lawerence, Gaylyn Henderson with her ostomy bag, and more.

Abby Sams

Aerie is also launching its new Bras Make You Feel Real Good collection, designed in four different styles--The Real Happy, Real Sunnie, Real Me, and Real Power. All four styles come in soft, stretchy fabric, and come equipped with j-hooks and removable padding for comfort.